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Sell With Cliff

Learn about selling with Cliff. You’ll also find informative articles on selling a home too.

Time to Sell

Sell a Home Better

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Sell Your Home For More

Right Now for Home Sellers:

  • Buyer activity continues to be hectic.
  • Inventory is low, demand is high for their home.
  • Interest rates are at still at historic lows.
  • Prices continue to go higher and higher.

Should you sell?

The first step is to reach out to me and explore if now is the time to sell your home. Let’s discuss your motivations for selling and I’ll show you my comprehensive plan and to sell your home for top dollar. If you decide to sell, we will put the plan into action.

How We Sell Your Home for Top Dollar

more than pretty pictures…

  • Setting a Competitive Price for your home
    Setting the Listing Market Price

    Pricing is critical for selling a home. Too high the result is little interest or showings. What is the best price? It’s a deep dive into the real estate market for your home.

    I review the following sales market data for your home:

    1. Local real estate market for the home by zip code.
    2. Neighborhood data for sales.
    3. Your needs to sell the home (when and proceeds from the sale).
    4. Listing price is then set.
  • Completing Pre-sale Inspections, Reports and Disclosures

    Showcasing the value of your home’s condition is a priority to sell for top dollar. A home buyer starts their search for home online. The buyers today are seeking and demanding as much information as possible about the home they are considering purchasing. Pre-sale inspections deliver the information committed home buyers want to know before making a better offer.

    I strongly encourage sellers to get pre-sale inspections performed, obtain important information and to provide seller disclosures prior to placing the home on market.

    Providing these key reports, and disclosures helps any buyer purchase with confidence when they make an offer on your home better. 

  • A Custom Marketing Plan for Your Home

    Don’t you want everyone who is shopping for a home to be able to find it? This is the high level marketing plan for every home I sell which is further customized to properly promote your home virtually better.

    Here are the following online and direct marketing activities once the home is listed to the public:

    1. Dedicated website for your home. See example here.
    2. Online listing of the home with virtual and 3D walkthrough tour which us shared on 1,000s of syndicated real estate websites
    3. Online portal for home inspections, disclosures and reports
    4. Featured Listing on https://www.stanwickre.com
    5. Email Campaigns to my clients, active buyers and local real estate agents
    6. Direct mail to neighborhood homes
    7. Promotion at the local Realtor Association marketing meeting (PCAOR)
    8. Targeted Social Media Promotions (Facebook, Instagram, Twitter, YouTube)
    9. Virtual Open House and Showing Appointments per California COVID-19 Real Estate Guidelines.
  • Safe Touring and Viewing of Your Home

    Everyone needs to feel safe while selling and/or buying a home. Is safety a concern to you? The California Association of Realtors has created guidelines for “safely” showing your home. Home buyers and buyer’s agent are to review the information online before making an in-person showing.  

    When “in-person” showings of you home are scheduled. I’ll make sure:

    • Buyers are qualified prior to viewing (proof of funds, loan approval or loan commitment letter)
    • You have at least 2 hours to get your home and property ready
    • I will attend all showings
    • Prompt feedback to the sellers within hours after the showing 
  • 17+ Years Experience Negotiating Offers

    Once an offer is received, we will meet to discuss the terms and conditions of the offer and make sure it’s fair and better to you. It’s important to respond quickly and keep the buyer’s high interest and fear of missing out (FOMO) working for you to get their best possible offer for your home.

    If you aren’t comfortable with meeting face-to-face, we can use a video conferencing/chat app: Facetime, Google Hangouts/Duo, Skype, Zoom, etc. to review any and all offers we receive for the property if possible.  

    Any paperwork needed to be signed by the buyer and seller have been using a electronic signature platform like DocuSign to virtually sign. Electronic signatures for the real estate contract have been used for almost 5 years by my business and I’ll help you learn how to use the app. Electronic signatures has sped up the transaction for buying and selling your home making it better.

  • Contract to Close - We Have Accepted an Offer

    The paperwork for real estate has been replaced by virtual docs and electronic signatures. This has greatly sped up the sales process and kept all parties on task and time for completing a sale.

    We have been using online transaction management for selling and buying a home since 2014. We believe this is the best way to keep on top of the multitude of forms, addendums, and agreements used to sell real estate.

    Rest assured, any help or training will be provided as it has in the past to get you comfortable with the software used to electronically sign.

What’s the next step?

Reach out and contact me. We can discuss your needs and how we can better work together to sell your home.

Text 916-276-7025
Call 916-276-7025
Email Cliff Stanwick
Schedule a Chat

Send a message

More than pretty pictures

Sell For More, Get On Market Quicker

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Hot Market. More money for you.

Sell for more money, and get on market faster

My goal as your listing agent is primarily broken into three parts. Making your home ready to sell for more money, getting a great offer for you to accept, completing the sale.

Part 1 – Getting Ready To Sell And Making Your Home Sell For More

My goal is  when potential buyers find your home it’s the one they want to see. Buyers find your home first online, and we need to make it standout.

  1. First and foremost, to promote online, the beauty, quality and condition of your home so potential buyers want to tour your home. The goal also extends to the agents representing these potential buyers.
  2. To take the online interest in your home and get multiple offers. This is best accomplished by pre-sale inspections, disclosures and reports. Plus, details like utilities, maintenance, neighborhood information, etc. 
  3. Promote the home to the community of real estate professionals and businesses to maximize the interest for your home. Real estate is still a contact sport, email and direct mail is still very relevant to make buyers aware of your home.

Although online real estate websites have made the search for home easier there are still many parts of the buyer journey still falling short. From my experience Buyers aren’t being delivered enough information on the quality and condition of the home they are looking at. It’s part of the process that I’ve become really focused on.

A successful home sale is more than just an offer, it’s an online story the Buyer can follow and believe. I think much like a “CarFax” for buying a car, listing agents need to do more to promote the quality and condition of the homes they sell. I’ve seen this approach to selling validated time and time again when I was part of SILVAR selling real estate in the Bay Area. To be frank, it is something that should be the standard for selling in Placer County.

How to quickly get your home ready to sell

Let’s Talk About More Money For Your Home

Call (916) 276-7025

Part 2 – Sell For More Money

Setting the Listing Market Price

We want to price your home for multiple buyers. Pricing is critical for selling a home. Too high the result is little interest or showings. Too low, we didn’t reach the buyers willing to offer the most money. What is the right price? It’s a price that creates high demand for multiple offers on your home.

I review with the Seller the following market data for their home:

  1. Local Real Estate Market for the Home by Zip Code
  2. Neighborhood Data for the sales
  3. Strength of the schools
  4. Comparable Homes in the neighborhood
  5. Evaluate the quality and condition based upon the pre-sale inspections relative to active, pending and sold homes for the home to be sold.
  6. Seller’s needs to sell the home (when to sell and net proceeds from the sale).
  7. Seller’s Listing Price is then set.
See Your Home Value Estimate
Your Home is on Market

The first days on market are critical for market activity and multiple offers. From my experience a successful launch is validated by multiple showings in the first days. If the home is priced properly, we should receive more than one offer.

Here are the following marketing activities once the home is on market:

  1. Online listing of the home on 1,000s of syndicated real estate websites
  2. Online portal for home inspections, disclosures and reports
  3. Feature Listing on https://www.stanwickre.com
  4. Email Campaigns to my clients, active buyers and local real estate agents
  5. Promotion at the local Realtor Association marketing meeting (PCAOR)
  6. Social Media Promotions (Facebook, Instagram, Twitter, YouTube)
  7. Appointment Only Open House Weekend Scheduled and Event promoted
  8. Feedback/Follow up from Showings

Part 3 – Offers/Accepting an Offer/Contract to Close

If we have worked together and price the house right, we will get an offer that can be successfully negotiated to become an accepted offer. Now that we have now an accepted offer, we now begin the process of removing contingencies and conditions to complete the purchase. Because we have done pre-sale inspections and reports we have gone a long way to helping the Buyer get all the information they need to complete their buyer investigations.

Let’s go over a typical closing I see after a home is in contract. Here is the basic steps and timelines for the Closing:

  1. Escrow is opened per the purchase contract.
  2. Buyer deposits earnest money into the escrow with 3 days.
  3. Seller provides all seller disclosures, inspections, and reports to the Buyer.
  4. Buyer makes any additional inspections or reports to be completed within 17 days after the offer was accepted.
  5. Buyer completes any financing contingency including an approval within 21 days.
  6. Buyer removes contingencies to complete purchase within the typical 30 day time period.
  7. Approximately 5-7 days before the close of escrow Seller signs documents to sell the home.
  8. Within 3-5 days before the close of escrow, Buyer signs any loan documents, brings funds to close.
  9. On the close of escrow, the escrow officer reviews the escrow instructions (contract conditions), reviews funds for the purchase, and releases the transfer documents to the county.
  10. The home is transferred/recorded to the new owner/Buyer on the close of escrow.
  11. The Buyer’s agent delivers the keys per the instructions for possession of the home by the Buyer.

There has never been a better time to sell – Let’s Talk

Get Started with a free consultation
Full service real estate you can trust/

My Services for Home Sellers

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What’s included when you list and sell your home with Cliff

Dedicated to the Sale of Your Home:

You hired me to be your agent. I won’t be passing this off to “the team.”

Property Overview:

When I meet with you, I’ll follow up with a comprehensive review of your property.

Preferred Vendors to get it Sold:

I’ll recommend real estate pros to get the home shined up and ready to sell

Photography:

I hire the best real estate photographers for HDR photos and virtual tour. I also provide a 3D virtual walkthrough as well.

Market Analysis:

I’ll perform a market analysis to help you price the home right.

Signage:

Yard sign, plus directional arrows to the property

Secure MLS Key Lockbox:

A secure key lockbox manages and monitors access to your home.  I will manage access and provide showing follow-up

Flyer & Flyer Box:

Flyers are still important. I’ll create, print and deliver

Paperless:

We have technology to keep the paper to a minimum. 

Title & Escrow:

I’ll mange the title and escrow to keep any sale on track.

Property Showings:

I’ll schedule showings and show the house to prospective buyers. Not everything is in the MLS.

Open Houses:

I’ll schedule, and host them for you

Showing Follow-up:

Agent feedback on all showings

Qualify:

Prospective Buyers will be pre-qualified before a showing.

Offer Review:

Any offers submitted with be reviewed and discussed with you.

Negotiate:

I’ll make sure an offer is fair and works for you. 

Transaction to Close:

I’ll make sure once an offer is accepted that it stays on track.

Committed to a Smooth Sale:

I’ll work hard from listing to closing to exceed your expectations for selling your home.

Empty nester buyer

Empty Nest Buyers and/or Sellers

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Your house is too big, too old, or in the wrong location—or climate. You’re ready for fewer stairs, a more walkable community, access to outdoor recreation, a unique selection of cultural amenities—pick one or all. Is this you?

If you’ve answered “yes” faster than a run down one of Auburn State Recreation Area trails, you may be among the many empty nesters looking for a new home.

Step 1: Assessing Housing Needs

Now what? Do we sell, do we rent, do we stay?

To answer any or all of the above questions, you need to determine what are your plans for the future are. Is your present residence too large and you feel you would like to scale down? Do you plan to travel a lot and have no desire to continue to maintain a large residence? Perhaps a townhouse or a condominium is the answer.

If you sell your present home, do you desire to purchase another home or rent either a home or apartment? What are your tax consequences?

If you decide to sell, take a careful look at any deferred maintenance problems and how they will be remedied. A look at time frames needs to be addressed. – within 6 months, a year, two years?

I can help you navigate and explore the best options for your situation. Let’s meet and talk.

Step 2: Call, Text, eMail or Schedule a Meeting with Cliff

Even if you have purchased and sold many homes, wouldn’t some expertise help? I can help you determine the value on your present home is more that the “house down the street sold for $xxx, xxx”. I’ll offer a realistic approach as to what is the best listing price to market your present home, what you can realistically expect for marketing time and what is the competition from other homes currently on the market.

The real estate market changes quickly. Purchasing a new home is more than just finding that perfect house. Return on your investment and money in your pocket should be a large consideration.

Step 3: Determine Your Financing Options

“Run the numbers.” Your housing needs have changed, and your comfort level of mortgage payment may have changed. You may want to travel more, put more of your funds into retirement funds, increase expendable dollars or increase the percentage of your income for housing. You may want to explore a bridge loan to buy your next home and pay it off with the proceeds of your current home. I can help you move on your terms getting you the right home at the right price.

Step 4: Look for a New Home

Determine a geographical area that suits your needs for commute time, proximity to shopping, schools and recreation. Decide whether a townhouse, condo or single-family detached property fits your lifestyle. What amenities would you like to see in your new home –number of bedrooms, number of baths, garage, fireplace, garden tub, square footage, size of lot, etc.

I’ll help you make a checklist for the right home. Relocating out of the area? I can help you find a great agent to help you buy out of state too.

Final Thoughts

Even the savviest homeowner can use the help and expertise of a good agent making what is more often the last home they will buy. I’m a hyper local agent in South Placer and have over 15 years of experience that matters when it comes to making the best decision for your situation. Please reach out to me and let me earn your business and trust.